has a rustic atmosphere with an intentional industrial design featuring exposed brick walls, dark wood floors, and a minimalist marble and Macassar wood bar.
The founder, Jay Nir, was inspired by his eclectic career path to create this new Lower East Side concept. In an interview for Bedford and Bowery he said - "I need to be a part of the new, a part of what’s coming, but at the same time I don’t want to be a part of gentrification where we’re just targeting the million-dollar-condo owners".